Collaborating with the marketing team leads, I undertook a comprehensive refresh of Gravyty’s visual brand identity. This initiative was designed to enhance the consistency and impact the brand across all platforms. The refreshed solutions supported our brand’s presence in print advertisements, brochures, and other collateral, as well as in digital formats such as websites, email campaigns, and social media. By aligning these solutions, we strengthened brand recognition and facilitated effective communication with our target audiences.